After Summatives

We successfully done our presentation today and I also remembered the advices the panels gave us. When Mark gave an idea of mobile version of brainient so that people can upload their video with interactive buttons and links, ect right from their mobile, one of the panel advised that we should have done those kind of experiment to support our idea. I felt the same way but we didn't have lots of time to do as we changed our pitch after the formatives, but it would have been nicer if we did. However, I think we delivered our idea with simple video clip and presented well with clear presentation.

New ideas

Even though we had to change our plan, we succeeded to come up new idea. We are going to use commercial inside of the commercials.
For example, you'd see a lot this kind of game or feature film dvds commercial, which has the related shop names or logo of distributions appear in the end of the commercial. Like below capture from the ending of the game "Duke Nukem Forever"

In this capture, there are logos of GAME, amazon.co.uk and Play.com. We watched this Ad on youtube, and it came across our mind that if we can actually access to those site by one clicking at the end of the commercial, it will be much more convenient, easy to access and even produce more profit.

As creative director, I added interactive button using the GAME's logo at the end of the commercial, so that consumers can directly move to the above game's pre-order page of the GAME site.


http://lb.brainient.com/video/rWjbSH5YqSc/531

It looks working really well and not just for the games and dvds, I think it can be worked for all kind of commercial even it's selling service like pizza delivery, ect. I personally think this idea is realistic and can contribute to produce a lot of profit by adding simple logo button in the online commercial.

Feedback from formatives

Firstly, we couldn't give a presentation for the formative. We had a power point presentation but we didn't upload on the moodle before the formative date. Also we had it on formative but after listening other team's presentation and sarah's feedback for them, we thought our initial idea was not suitable for this unit. Because all the other team's pitch were showing how Brainient software can be good and helpful for companies by advertising their product / services.
So we asked sarah about our idea after the formative, and we ended up the answer there would be no point to advertise Brainient for Brainient.
We will have team meeting soon again and come up with another/better idea for us!
Also in the formative, there were only animation people including me, james, alex and josh, but hopefully see others next time as well..