For example, you'd see a lot this kind of game or feature film dvds commercial, which has the related shop names or logo of distributions appear in the end of the commercial. Like below capture from the ending of the game "Duke Nukem Forever"
In this capture, there are logos of GAME, amazon.co.uk and Play.com. We watched this Ad on youtube, and it came across our mind that if we can actually access to those site by one clicking at the end of the commercial, it will be much more convenient, easy to access and even produce more profit.
As creative director, I added interactive button using the GAME's logo at the end of the commercial, so that consumers can directly move to the above game's pre-order page of the GAME site.
http://lb.brainient.com/video/rWjbSH5YqSc/531
It looks working really well and not just for the games and dvds, I think it can be worked for all kind of commercial even it's selling service like pizza delivery, ect. I personally think this idea is realistic and can contribute to produce a lot of profit by adding simple logo button in the online commercial.
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